Search results for "Football team"
showing 7 items of 7 documents
Can we be satisfied with our football team? Evidence from spanish professional football.
2009
This article assesses the sporting performance of Spanish professional football teams at competition level, namely, League, King’s Cup, and European competitions (Champions League and Union of European Football Associations [UEFA] Cup). Then, the gap between the result obtained by a team at the end of a season and that expected according to its potential is used as a proxy of the degree of satisfaction that fans should feel: the narrower the gap the greater the level of satisfaction. Regarding methodology, Data Envelopment Analysis techniques and directional distance functions are used. Results reveal that most teams perform rather differently across competitions, the lower average performa…
The predominance of soccer in the sport and leisure habits of Spanish society
2014
The recent victories of its national football team in the 2010 World Cup and the 2008 and 2012 Euro Cups have situated Spain in the first place in the FIFA worldwide ranking, and provided it with widespread international recognition for both its decisive wins and the team's playing style. These victories mark the culmination of a dream long pursued by numerous players and coaches in Spanish football, but also by a Spanish society that is passionate about football. This article provides a descriptive overview of Spaniards' attachment to football, and tries to show its predominance in the sport and leisure habits of Spanish society. This task has been approached using diverse secondary source…
Team Identification and Football Culture
2015
The two previous chapters have shown the importance of identification with the main football clubs in Spanish football culture. While the first chapter presented the fact that 66.8 per cent of Spanish adults identify with a football club, the second — among other aspects — offered a description of the way these feelings of identification have evolved during the 20th century.
The Decline of the Spanish Fury
2015
Before the Spanish national team won the UEFA Euro 2008 tournament, it had been said that the economic take-off and growing international relevance acquired by Spanish society since the restoration of democracy after the death of General Franco had not been reflected in Spanish football. Its main representative, the Spanish national football team did not manage to obtain significant victories in the most important international championships or develop a playing style that satisfied its followers. This fact strongly contrasted with the protagonist role and huge success achieved by the main Spanish football clubs at the European level. However, the victory of the Spanish national team in Eur…
The role of the brand in perceived service performance: Moderating effects and configurational approach in professional football
2021
Abstract This research aims to determine the effects of brand credibility and brand congruence on future intentions, perceived value, and spectators’ satisfaction among the fans of a first division football team by combining two complementary methodological approaches, lineal models (the PROCESS macro) and fuzzy set qualitative comparative analysis (fsQCA). The effects of brand credibility and brand congruence were tested in a sample of 536 fans of a first division Spanish football club aged from 18 to 70 (70.2% men). The results suggest direct, positive, and significant effects of brand congruence and brand credibility on perceived value and future intentions. In contrast, in predicting sp…
Brand image transfer from team to sponsor: how effective is it to sponsor a football team with little success
2019
We propose to explore the influence of success in sports on the effect of image transfer in sponsorship. We analysed three football teams based on their historical ranking. The image transfer does not occur with the less successful team. We conclude that sports sponsors need to reconsider their strategic options to align them with their company goals and to promote a return on investment. An ideal strategy to enhance the brand image would be to sponsor more successful sports teams because it has been shown that those teams that have more victories get greater exposure and therefore the ROI for sponsors increase.